Achieving the perfect balance between functionality and aesthetics is crucial for your website. Not only does it lure visitors to explore your pages, but it also supports your commercial and marketing efforts, ensuring tangible results.

In the digital age, your website is often the face of your business. It serves as the hub for your digital marketing campaigns and lead-generation initiatives. However, it goes beyond that. Your website gives your customers a glimpse into your company’s values and personality. The digital experience you provide will leave an impression on them, indicating the level of customer service they can expect.

Potential customers will find your website through organic search, social media, advertising, and various other channels. Therefore, it is vital not to underestimate the importance of your website design.

Your web design will be the first impression that potential customers have of your brand. It will communicate your message and explain why your brand should matter to them.

I will craft customized mockups that offer a glimpse of the final product’s appearance and user experience. Each mockup project is thoughtfully tailored to the client’s business model, target audience, and marketplace, integrating industry-specific details into the design.

Mockups provide a thorough overview of your website’s layout and design, covering every section of your sitemap. This enables you to review and provide feedback on the website’s design before initiating the development process.

In today’s mobile-first world, having a mobile-friendly website is crucial. Search engines favor websites that provide a robust user experience to diverse users, including those on mobile devices, browsers, and desktops. Therefore, a responsive website is a vital component of any effective SEO strategy.

I provide comprehensive guidance on responsive web design, ensuring that your final website is optimized to engage users on all device types, from mobiles to PCs. Following the best practices of responsive web design, we help improve your website’s ranking in search engine results pages (SERPs) and provide the best user experience to the widest possible audience.

Performance metrics, including page speed, are essential for achieving higher search engine rankings. Regular website checks are necessary to maintain top-performing landing pages, improve search engine rankings, and drive more organic traffic to your website. Additionally, ensuring your content is ADA-compliant is critical for accessibility, making sure that people with disabilities can access and comprehend the information on your website. While this website audit focuses on visual and hearing impairments, a complete accessibility audit should encompass all disabilities, including epilepsy, cognitive impairments, and learning disabilities.

In addition, website audits evaluate your website’s overall performance, identifying areas that require improvement to meet your marketing objectives. Brafton’s expert teams conduct comprehensive checks of technical factors that can affect your search engine ranking and offer practical steps to enhance them. Furthermore, our design/UX audit assesses the look and feel of your website from a user’s perspective, ensuring it meets the needs of your audience.

Visual elements add vitality to your website, capturing visitors’ attention and appealing to their senses. I will collaborate with your team to guarantee that every graphical component aligns with your brand’s guidelines and criteria, resulting in a website that accurately portrays your brand’s identity and messaging.

I am constantly expanding my graphic design knowledge, implementing advanced forms of visual communication to captivate users and narrate your brand’s story.

Even minor backend elements can significantly affect your website’s search ranking. I can assist with your website design or redesign initiatives by conducting a thorough evaluation of your website’s health and identifying any issues that could impede your website’s success. Using site crawls, content checks, landing page analyses, and other techniques, I thoroughly inspect every aspect of your website to identify underlying issues that could harm your site’s ranking and performance.

Whether you’re a small business seeking a brand new website, or an established organization looking to revamp your online presence, I will collaborate with you to understand your business goals and create a website that meets your needs.

I will assist you in:

• Developing a sitemap
• Establishing your brand voice
• Crafting compelling landing page copy
• Selecting relevant reporting metrics
• Implementing a content marketing strategy that ties everything together

From start to finish, I’ll be your personal in-house designer to build a site that stands out from your industry competitors and represents your brand effectively online. As you gain insights into user behavior through feedback and analytics tools, I can assist you in refining your content marketing strategy, optimizing pages that require improvement, and driving more traffic to your site.