Social media is more than just adding follow icons and posting content on your website. It’s about creating a community and building relationships with potential customers, which can help establish trust and loyalty.

In addition to providing benefits like SEO, promotion, and customer service, social media can also keep you up-to-date on the latest trends in digital marketing.

I use a fine-tuned strategy to manage each of your social media channels, tailored to the nature of the platform and how your audience interacts with it. Your social media agenda is a subset of your overall content marketing strategy, with each tactic mapped to specific goals. For example, if your objective is to increase marketing-qualified leads, I may recommend sharing your best case studies on LinkedIn to generate interest. Or, if your goal is to drive on-site sales, I may suggest optimizing high-quality product photos with shopping tags on Instagram.

I develop effective and comprehensive social media strategies for businesses using user engagement efforts, follower pushes, influencer relations, and measurable content. While continually monitoring the results to make timely adjustments and ensure that you and your audience is always heard.

I will strive to gain a comprehensive understanding of your brand, industry, target audiences, and most importantly, the objectives you aim to accomplish through social media marketing. Carefully listen to your input, assimilate your brand’s voice, and collaborate with you to create tailored messages that will effectively connect with your audience.

I take a personalized approach to social media strategy. Once I have a thorough understanding of your brand, industry, target audiences, and business goals, I will create a custom proposal tailored to your unique needs.

As a media strategist well-versed in all major social media platforms, including Facebook, LinkedIn, Twitter, and Instagram. I’ll recommend the best channels to help you achieve your desired results, and provide detailed guidance on posting schedules, topics, and even boosted posts.

For Facebook, I’ll help you attract more profile views, targeted advertising campaigns, and make an impact with compelling branding elements. On LinkedIn, I’ll build targeted advertising campaigns that showcase your company culture and values to specific demographics.  With Twitter, I’ll create highly customized content strategies featuring graphics, polls, and even video to quickly spread the word about your products or services. And on Instagram, I’ll optimize organic content for Stories, Reels, and other features to capture your audience’s attention.

Next, I will take care of setting up the necessary social media accounts based on the latest best practices. Whether you already have existing profiles on your preferred platforms or you’re a new business that needs to create new feeds, I am here to assist you. As your dedicated social media specialist, I have a good grasp of optimizing social media for businesses. With my expertise in understanding the algorithms that impact social media marketing, you can count on me to help you effectively engage with your audience online.

Once we have established a plan together and your business’ social media accounts are set up, I will start executing your social media strategy. Before publishing posts, you will have the chance to review them to make sure we capture your brand’s voice perfectly. As your dedicated social media expert, I will work with you closely to ensure your content is engaging and effective in achieving your goals.

As a social media expert, it’s important to understand the power of your audience’s voice. By listening to them, you can create content that resonates and is relevant to their interests. Social listening involves monitoring social media to gauge the sentiment and reach of posts. It’s a valuable tool for understanding how people are talking about your brand and products. As your strategist, I can identify trends and gaps in the conversation to ensure your content aligns with what your audience is saying.

I take social listening one step further. I will track, analyze and optimize data to gain insights into how your brand and competitors are being perceived online.