I understand the importance of standing out in a world where attention spans are dwindling and information overload is prevalent. To succeed in such an environment, you need a well-crafted digital strategy that utilizes online content and platforms to enhance your business performance. This strategy should provide answers to all the fundamental questions of who, what, when, where, why, and how, ensuring that we are aligned and working towards the same objectives.

• Who is our target audience?
• How can we effectively engage with them?
• What type of content would resonate with our audience and help us achieve our goals?
• Why are our solutions valuable to our target market?
• Where is the best place to share our content?
• When should we launch our campaign?

In today’s digital landscape, a strong digital marketing strategy is imperative for the success of any business. As a digital strategy expert, I offer the expertise, knowledge, and tools to guide your path to success. With access to new data and processing avenues, your strategy is what can set you apart from your competitors.

I identify areas for improvement that will help you achieve your goals, whether it’s increasing monthly site traffic, boosting conversions, retargeting deep-funnel leads, reducing bounce rates, or improving the search ranking of a specific page. I can also help pinpoint a target audience through detailed persona development.

As a writer, designer, consultant, photographer, and videographer, I conduct research, subject-matter-expert interviews, SEO content mapping, and other preliminary functions that help me to do what I do best: create high-quality, data-driven content that’s crafted with the big picture in mind.

I compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz, and more. This helps me get a snapshot of your overall web presence, your site performance on search engines, your social media footprint, and who’s looking at your content.

I believe that digital marketing is not a one-time task. As a strategist and consultant, I can provide ongoing analysis of KPIs with an eye on bottom-line revenue. This includes tracking the success of every digital marketing campaign and pivoting as needed. Moreover, I stay updated with algorithm updates on major platforms such as Google and Facebook to understand how they affect your digital presence.

While your marketing persona may not be an actual individual, it is a representation of the real people who engage with your website, consume your content, and contemplate purchasing from your business. In order to effectively market to these individuals, it is crucial to have a deep understanding of who they are – their interests, behaviors, preferences, and motivations.

Let’s tailor your marketing efforts to meet their needs and preferences.

I am ready to collaborate with you to promote your content effectively on various platforms, social media channels, email, influencer outreach, ads, and other mediums.