When it comes to content strategy, it’s important to align it with your commercial goals. Blog articles serve as top-of-funnel assets that aim to capture web traffic, define your brand, and address customer pain points. Essentially, your blogs should answer the questions that your prospects have.

I believe that a strong blog management and distribution strategy is the entry point to your sales funnel. That’s why my content creation process maps every asset to your commercial goals.

Before I start writing, I invest time in getting to know the industry, trends, topics, keywords, audiences, angles, experts, and perspectives. I also use various SEO tools such as SEMrush, BuzzSumo, Moz, Google Analytics, MarketMuse, and more to lay the foundation for your content.

I offer a unique way to supercharge your custom content with our proprietary Search Performance Briefs (SPBs). These SPBs are SEO-targeted roadmaps that reverse-engineer the top results for a particular keyword or phrase.

SPBs take an analytical approach to the content planning process, which involves:

• Evaluating the target keyword to determine which topics to address and which semantically related keywords to include throughout the piece.
• Identifying searcher intent through SERP analysis.
• Using various SEO tools like SEMrush, MarketMuse, and more to determine the appropriate content depth for the topic.
• Conducting competitive analysis to ensure that your content serves a purpose to your audience.

My clients have seen tremendous success with these documents, as they have helped them rank for thousands of keywords across hundreds of industries.

I understand that a blog content strategy doesn’t stop with content creation. It’s crucial to ensure that your target audience knows about your high-quality content, and that’s where promotion and distribution come in.

I will help you discover the most effective channels to share your articles. This may include building out an email marketing strategy, creating organic and paid social media posts, and even content syndication.

No matter what plans you have to promote and distribute your content, I am here to help.

As a graphic design expert, I understand that a comprehensive content marketing strategy often extends beyond the marketing department. Consistent graphic design is crucial for supporting a brand identity that remains steady across all platforms and mediums.

I believe that no design project is too big or too small, and I appreciate the importance of having the right collateral at the right time. That’s why I offer custom graphic design for any asset your company needs, whether it’s sales sheets, one-pagers, advertising and promotional materials, internal reports and documents, client-facing guides, email templates, and more. All of these materials are designed to spec and upon request.

In addition to digital design, I can also accommodate print design for business cards, brochures, direct mail, corporate logo design, and other specialized services and marketing materials. With my expertise, I ensure that your brand is represented consistently and professionally across all mediums.

As with anything else, good content can become outdated over time. Trends evolve, new information is discovered, and other brands may aim to outrank your content on the SERP.

I understand the importance of protecting your positioning with a refresh of your older content. I can update your content with current information and ensure that it covers all the necessary subtopics. An effective content upgrade can not only improve your ranking and drive more traffic, but it can also ensure that your site has the most up-to-date and relevant information for your audience.